You don’t have to be a Taskmaster to get results, and you don’t have to be a Rescuer to be kind.
Leading with heart shouldn’t feel this heavy.
You are a high-performing leader. You care deeply about your team. But you are exhausted. You likely feel stuck in the “Reformer’s Trap:” You spend your days fixing other people’s problems, shielding your team from stress, and absorbing the emotional load of the organization.
You know you need to hold people accountable, but you worry that being “firm” means losing your “humanity.” So you hesitate. You over-function. And you burn out.
This isn’t just about time management. It’s about how you inhabit your role.
I sit at the messy intersection of Empathy and Accountability.
As an ICF Master Certified Coach (MCC) with roots in both theology and frontline management, I don’t just give you a checklist. I partner with you to navigate the complex, emotional reality of leading people.
While my consultancy, Reboot Leadership, fixes organizational systems, my coaching practice is dedicated to the human in the seat.
I help you:
Break the “Rescuer” Habit: Stop doing your team’s work and start building their capacity.
Find Your Voice: Deliver difficult feedback with clarity and grace, moving from “policing” to “partnering.”
Regulate Your Nervous System: Learn somatic tools to lead through high-pressure transitions without losing your cool (or your soul).
I partner with mission-driven organizations that are:
RETAIL
HIGH TECH
FOOD
SERVICE
MILITARY | GOVERNMENT
FAITH BASED
NGO
My work is Evidence-Based, Somatic, and Deeply Human. I don’t do “cookie-cutter” advice. I provide a judgment-free space where we can dismantle the inner critics and old programming that keep you small.
1:1 Executive Coaching: For senior leaders navigating career transitions, crises of confidence, or the “lonely at the top” dynamic.
The “Catalyst” Coaching Intensive: A focused engagement to help you prep for specific, high-stakes conversations or performance reviews.
Group Coaching: Facilitated spaces for leaders to learn from peers and realize they aren’t crazy.
SERVICES
01
Executive Coaching
For the leader navigating transition.
You don’t need more advice; you need a thinking partner who understands the “floor-to-ceiling” reality of your role. Whether you are navigating a crisis of confidence or a strategic pivot, we work deeply on your identity as a leader. This is a partnership to help you move from “doing” the work to “leading” it, while learning to regulate your own nervous system so you can stabilize your team.
Work with me 1:102
Facilitation & Retreats
For teams that need to reconnect.
When a team is fractured, a PowerPoint presentation won’t fix it. I facilitate immersive spaces using methods like World Cafe and Open Space Technology that allow your people to put down their armor and surface the unsaid truths. We move beyond “team building” games to do the real work of repairing trust and aligning on a shared vision for the future.
Plan a Retreat03
The Catalyst Intensive
For the specific, high-stakes problem.
This is a focused, 90-minute sprint to unstuck a “sticky” performance issue. Using the ARC Framework, we diagnose exactly why the dynamic is broken, whether it’s a lack of Autonomy, Relatedness, or Competence. Then, we script the conversation word-for-word. You leave with a plan, a script, and the confidence to execute it without damaging the relationship.
Book an IntensiveAbout Amy Kay Watson: I am a champion for empathy in performance improvement. Whether I am architecting culture change for a mid-market enterprise or holding space for a single leader in crisis, my goal is the same: To help you stop colluding with mediocrity and start building a legacy of trust.
Audit Your Leadership Needs
“Amy’s ability to create a safe, nonjudgmental space helped me… take real action for both myself and my team. The results have spoken for themselves: my team’s engagement and performance have improved dramatically, and I feel more focused, confident, and energized than ever before.”
Retail District Manager / Liquor Control Board
“Amy gives me permission to be uncertain. She’s able to go into conversations with an open heart and trust that it will be okay. She is very caring and interested in helping people get where they want to be. She exhibits flexibility, empathy, and a sense of humor, always providing the perfect resource. Her knowledge comes from many spaces — She’s a resource and a roadmap, a fabulous listener who sits in the space I am in with me. In addition, she offers a spiritual piece that is non-dogmatic, promoting self-care, especially around not letting my inner critic beat me up!”
VP of Diversity and Inclusion / Higher Education
“[The Coachee] has grown from an emotional perspective. … I’ve seen her change her style of leading and bringing others with her by allowing others to grow into their own strengths versus creating mini versions of herself. … Her ability to take her performance and create insights have helped her business acumen be on another level.”
Coaching Sponsor
“Before Amy worked with our leadership… I felt under constant fire… After the Healthy Leadership Systems sessions… the team started leaning into one another in new ways. I sensed a renewed sense of ownership that was refreshing. … We are learning how to be leaders, together.”
Founder / Spiritually Based Membership Organization
