About Amy Kay Watson

If you look at my resume, you might see a zig-zag. I see a straight line.

I began my career in ministry, earning my M.Div. from Princeton Theological Seminary. But I realized early on that while the church wasn’t the right container for me at the time, the calling was undeniable: I was here to facilitate transformation.

The Journey: From “Doing” to “Designing”

Some of my most useful lessons about performance management came from working the floor at Borders Books. I learned them the hard way. 

My first management job was running the café at Borders in 1997. My boss didn’t know what running a café involved, so after training, I was mostly on my own. I kept a list of everything I had to do and made sure I did it. I visited other cafés, listened to staff and customers, and called my trainer when I had questions. That year the café grew sales 12% and became the fifth most profitable in the country for food sales.

Three years later, I was fired.

In between, I took on scheduling for the store. I couldn’t reconcile the company’s overnight shelving shifts with staff who didn’t want to be kept up all night. I couldn’t see a path that would make people happy and protect me, so the controlling side of me stepped forward more and more. In July 2000, I was let go for a laundry list of things, mostly mistakes nobody had helped me learn my way through. I didn’t have the perspective to get myself through them either.

In essence, I got a snapshot of everything I’d done wrong, and no chance to fix it.

At Ohio State, I was working in the President’s Office when I was recruited to facilitate a culture change initiative. A few months in, I knew I wanted to do that work full time. I went on to facilitate for Senn Delaney, traveling 75% of the time to lead retreats for companies like Hertz Global Holdings.

After a few years, I could feel my growth leveling off. Coaching certification changed that. Learning the theory underneath what I was already doing made my facilitation better, and my live coaching too. Today I’m a Master Certified Coach with more than 4,000 coaching hours, working with leaders in high tech, food service, the military, and NGOs.

Somewhere along the way, Yoda became a role model for me. He was no-nonsense. He didn’t take sass and he didn’t coddle. He had a sense of humor but he was supportive, and he didn’t want Luke to give up on himself. I think that’s an approach all of us need to learn if we’re going to lead people well.

Why People Call Me

Nobody calls me while things are working. They call me when they’re done reacting and ready to actually start making decisions.

The specifics look different for everyone: delegating more, holding a hard conversation, finally saying no. Underneath all of it is the same shift. They stop waiting for someone else to referee their own judgment.

If your question is about your organization’s systems, that work happens through my consultancy, Reboot Leadership.

Use the Culture Triage Tool at RebootLeader.com

TRAINING AND CREDENTIALS:

I’m a proud Master Certified Coach (MCC) with the International Coaching Federation and a Certified Master Trainer in Challenger’s Coaching Capabilities Builder. I’m also trained in Internal Family Systems applications for coaching and Presence-Based Coaching. On top of that, I’m skilled in helping people tackle everyday anxiety, often triggered by their inner critic’s voice.

The Person Behind the Coach

I am a person who embraces the messy middle. I identify as a married, monogamous, bisexual woman and a proud member of Middle Collegiate Church in NYC. I believe in showing up authentically in every space I occupy.

I’m a natural innovator (Kolbe 3-6-7-3), with a brain that wants to leap and a background that taught me to fear the fall.

My Working Philosophy: I believe that empathy without accountability is collusion and accountability without empathy is coercion. I believe that we must diagnose the system, not judge people. And I believe that if we build the right scaffolding, we can create workplaces where high performance and human dignity coexist.