HEY, IT’S ME, AMY! 

I’m Amy Kay Watson, and I’m a passionate leadership coach who believes in the magic of authenticity, evidence-based learning, and the innate goodness of people.

My path to this work wasn’t linear. I began my career in ministry, but soon realized that the church wasn’t the right fit for me back then. I took a leap of faith and ventured into management—first in retail and later in higher education, where I found my calling as a culture-change facilitator. It was like a beautiful puzzle, where my spiritual background and the business world clicked together.

This led me to become a professional facilitator and consultant for organizational culture change, working with some of the world’s leading companies. I then evolved into a professional coach, partnering with individuals and groups alike.

For over a decade, I’ve been on the front lines of leadership development. My focus has always been supporting professionals in developing their skills, navigating career crises, and reassessing life choices. I have a soft spot for leaders who feel stuck and believe others around them don’t meet their high standards. I guide them to better results by understanding their part in these dynamics.

Today, I am channeling that decade of frontline coaching experience into a focused mission.

I’ve seen firsthand why generic, one-off training fails to stop burnout or fix a “broken” leadership pipeline. The problem isn’t the people; it’s the lack of a system.

My passion is now partnering with organizations to build and embed that system. I work with senior leaders and HR departments to design and implement sustainable frameworks that equip managers to lead with both empathy and accountability. We move beyond theory to build the shared vocabulary and practical skills that create a high-performing, compassionate culture.

My approach is evidence-based, somatic, and presence-based, rooted in systems thinking. Whether I’m facilitating a transformational workshop for a team or coaching a manager 1:1, my goal is to help clients grow their leadership prowess and managerial skills.

I collaborate with mission-driven organizations across industries like high tech, retail, food services, military, and NGOs and faith-based organizations.

Let's Work Together

A QUICK PEEK AT MY

TRAINING AND CREDENTIALS:

I’m a proud Master Certified Coach (MCC) with the International Coach Federation. and a Certified Master Trainer in the Coaching Capabilities Builder (CBB) by Challenger. Plus, I’m trained in Internal Family Systems applications for coaching and Presence-Based Coaching. On top of that, I’m skilled in helping people tackle everyday anxiety, often triggered by their inner critic’s voice.

A small bio

Born in Irving, Texas, and raised in upstate New York and North Carolina, I earned my M. Div. from Princeton Theological Seminary. Nowadays, I identify as a married and monogamous but nonetheless bisexual woman, member of Middle Collegiate Church in New York City. Home is Columbus, Ohio, where I live with my husband and lovingly juggle my coaching business and a bunch of adorable cats.

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